SASHA YUSOF

With a degree in Mass Communications & Journalism from Murdoch University Western Australia, Sasha is a trained writer, avid traveller and mildly obsessed social media user.She has written for a variety of publications including Faces Magazine, Aesthetics Magazine, Marie Claire Malaysia and WanderLuxe, an online travel publication.Specialising in lifestyle content, she is also a former Fashion Buyer at the fashion eCommerce company Fashion Valet, where she was responsible in curating clothes and accessories for the retail site.Now, she combines all her interests in providing content and creative solutions for brands both offline and online.
Creating content without knowing your audience is like talking to an empty room - no one's going to hear you. So research, create and communicate all the right messages.