SASHA YUSOF

With a degree in Mass Communications & Journalism from Murdoch University Western Australia, Sasha is a trained writer, avid traveller and mildly obsessed social media user.She has written for a variety of publications including Faces Magazine, Aesthetics Magazine, Marie Claire Malaysia and WanderLuxe, an online travel publication.Specialising in lifestyle content, she is also a former Fashion Buyer at the fashion eCommerce company Fashion Valet, where she was responsible in curating clothes and accessories for the retail site.Now, she combines all her interests in providing content and creative solutions for brands both offline and online.
When it comes to creating content, not knowing your audience is akin to talking to an empty room - no one's going to hear you. So take some time to craft the right content because the wrong ones can send the wrong message and put people off your brand.