Articulate, creative and enthusiastic, Nadzirah holds a degree in Politics from Queen Mary University of London. She has built a career researching, writing, marketing and branding for industries such as fashion, beauty, banking and personal growth. As part of a market research project, she successfully founded an online community called Vinted that bought, sold and swapped pre-owned clothes. She also held a position as Marketing Director for beauty website (now Sephora) in Malaysia. She now works remotely consulting for various businesses on their online marketing, community building, social media and content marketing.

"It's not just who you communicate to, it's also how you communicate your message to them."