Workshop in Bali at Connext Coworking Space

Back by demand, we present to you series #2 of our Influencer Marketing workshop where we share market insights along with tips on how to make the best out of your current and future collaborations to promote your brand.

After a successful sharing session at Kembali Innovation Hub, participants found value in the tips and tools that we have shared and so we decided to have another workshop in collaboration with our friends at Connext Alamanda Bali in Jimbaran. Slots will be available for those who were unable to attend our previous workshop.

How to work with influencers effectively?

We are making a comeback to facilitate another opportunity for marketing managers or business owners in Bali to discuss the art of influencer marketing. You will learn how to engage effectively with influencers by understanding the latest influencer marketing landscape and how it affects your brand a whole:

What will you learn?

  • Micro VS mega influencers: Choosing the ideal influencers for your brand campaigns
  • Matching their type of audience with your content strategy
  • Making sense of numbers: what reach really means and how to digest data
  • The cost of influencer marketing and making your investment worth

Who is it for?

  • PR and Communication Leads
  • Marketing / Brand Managers
  • Influencer / Digital Marketing Professionals
  • Marketing team within any hotel industry

Want to join our upcoming workshop in Bali? Details below:

25 April 2019 | 2.00 - 4.30 pm

Connext Coworking Space
Alamanda Bali, 5th Floor
Jl. By Pass Ngurah Rai No.67, Kedonganan, Bali

Spots are limited, so make sure you book a spot! Sign up here:

Want to book a consultation or host a private workshop about this topic? We have a series of marketing workshops that will be useful for your in-house team. Please email us at for more information.

Finding The Right Influencers For Your Hotel Brand

Do you (Really) Need an Influencer for Your Business?

A workshop made for marketing managers or business owners in Bali who want to tackle the art of influencer marketing. Learn how to engage effectively with influencers by understanding the latest influencer marketing landscape and how it affects your brand a whole:

What will you learn:

  • Micro VS mega influencers: Choosing the ideal influencers for your brand campaigns
  • Matching their type of audience with your content strategy
  • Making sense of numbers: what reach really means and how to digest data
  • The cost of influencer marketing and making your investment worth

Who is this for?

  • PR and Communication Leads
  • Marketing Managers
  • Brand Managers
  • Influencer Marketing Professionals
  • Professionals in the Hotel Industry

Want to join our first workshop of 2019 in Bali? Details below:

24 January 2019 | 2.00 - 4.30 pm

KE{M}BALI Innovation Hub
Jl. Sunset Road No.28,
Seminyak, Bali

Spots are limited, so make sure you book a spot! Sign up here:
Please post a comment if you have questions or feedback.

If you Want to book a consultation or host a private workshop about this topic? Please email us at



As the most widespread photo sharing social media platform, Instagram allows users to showcase their P.O.V’s in a fun and visual way, letting us get creative while also providing a platform to build brands, communities and drive customers (or would be customers) to businesses and websites. But building the perfect Instagram feed to embody your brand’s vision can be tricky – it’s easy to just post and repost content, which leads to an Instagram feed that looks like a mish mash of everything (and does little to strengthen the brand). As believers in the power of pretty pictures, here are some tips on how to make your Instagram feed look amazing.


#1 Decide on a theme

It could be your favourite colours, a certain typeface or a ‘feel’ of your brand. How do you want your brand to feel? Is it feminine or masculine? Light and minimal or dark and moody? Or perhaps you’re going for that endless tropical summer vibe? Deciding on how you want your brand to feel will help you decide on a theme and its colours. We also love Planoly, which helps us manage and plan our content (read: keeps our feed visually pleasing!) easily.


#2 Choose a Filter

Choosing a specific filter for your Instagram feed is much like choosing a style for your personality aesthetics. Decide on what you and your brand is most comfortable in, and be diligent in portraying that vibe. If you’re unsure of what your brand personality should be, take a look at the Instagram feeds that you love and take note of the style and colour themes. With plenty of photo editing apps like our faves VSCO and Unfold, you can choose presets that suit your look and theme so that each time you apply the filter, the pictures look cohesive.


#3 Turn On Your Grid

Don’t you just hate it when you thought you snapped the perfect shot on your phone only to realize later that background – or worse, the subject (!!) – is not straight? Which is why we like to switch on the gridlines on our phone’s camera settings. Not only does it help keep everything straight in our shots, it also helps with the rule of thirds. More on that in our next point.


 #4 Mind the ­Composition

The way the subjects are arranged makes a world of difference. Forget the old practice of placing subjects smack in the center of your shots. Instead, try the rule of thirds. Photographers would be familiar with the concept but for the uninitiated, it refers to ­creating a balanced composition using equally spaced gridlines with the subjects placed along the lines of the intersections. So if you imagine a photo being divided into three parts both horizontally and vertically, place the subject of the photo along these lines or at their intersections.


#5 Lighting is Everything

Whether you’re going for that light and airy feel or dark and moody, lighting is everything in helping you perfect that shot. Wherever possible, go for natural lighting and forget the flash as it tends to be too harsh in most cases. If you can set aside some time in the day and dedicate it to taking pictures for your Instagram, make it during the Golden Hour, which is around an hour after the sun rises an an hour before the sun sets. During this time, the sun is low in the sky shines lighting that is warm and dimensional. The result? A golden glow that makes everything and everyone look good.

Wavemakers Collaborations - Update on What We've Been up to

Hello fellow Wavemaker!

It's been awhile since we last updated our blog - forgive us! But we thought we would share with you what's been happening with us because it has been pretty awesome!

Wavemakers X Nashpotatoes for Mangtha community

Mangtha women at Cafe Dola

In partnership with UNHCR Malaysia, Wavemakers has been given the opportunity to train the Chin women of Burma on business development and marketing for their bag and accessories brand Mangtha. With topics ranging from partnerships to customer service to marketing strategies and even photography, we hope the training provided will empower these women towards growing their business as a whole and improve their livelihoods wherever they go.


Our current collaboration is also extra special as we teamed up with Nik Nasha Damia from Nashpotatoes who spearheaded the improvement of the product quality of the Mangtha bags. With the new design ideas she's introduced, we hope to bring in potential buyers for the Mangtha women to showcase by the beginning of next year.


As the project is currently ongoing, you can stay up to date with the progress on our Instagram and Facebook so don't forget to check it out!

Wavemakers X ASEAN Startup Track Cohort 3 at Malaysian Global Innovation & Creativity Centre (MaGic)

ASEAN Cohort 3

Aside from working with refugees, we were given the chance to provide our marketing insights for cohort 3 of ASEAN Startup track at MaGic! Yup. From how to improve their Social Media Marketing Strategy to defining their Target Audience and even understanding the importance of Gamification, the sessions were packed with plenty of tips, strategies and raised many questiones on how they can grow their business online. We met plenty of startups who had brilliant ideas and plenty of which we could definitely see growing.

We wish them all the best in their business and hope to see our insights applied to their digital marketing strategies!

Wavemakers X Yayasan Sukarelawan Siswa at Putrajaya 

Yayasan Sukarelawan Malaysia with Wavemakers

With the youth being our future prime ministers and business owners, the team at Wavemakers saw the need to partner up with Yayasan Sukarelawan Siswa (YSS) and impart knowledge on digital marketing so they can grow their mission - to promote the spirit of volunteerism amongst youth in Malaysia.

The experience was definitely empowering for both ends as we got to see the enthusiasm these soon-to-be university graduates had and how they were excited to be part of something bigger. In that sense, we have to take our hat off to Dato' Zuraidah Atan, Chairman of YSS community as her encouragement will definitely create more noble leaders for tomorrow.

If you're interested in learning more about their organisation, check them out on Facebook or at their Website.

Wavemakers X Startup Weekend KL: Women at Google Malaysia 

Startup weekend women malaysia

Being a group of women who aim to empower other women (and men!) in business, we were more than happy to mentor for Startup Weekend KL: Women's Edition which was conducted at Google Malaysia earlier last month.

With a goal to encourage and inspire more female leaders in startup teams and to connect more women to the vast number of resources and mentors, the entire event was well organised and filled with inspiring women including culinary genius Ili Sulaiman from Agak-Agak and Dish by Ili and Regional Manager of Techstars Lalitha Wemel (pictured in photo). It was definitely an honour to stand side by side these women to provide guidance and insights on these fresh and exciting startups. We look forward to joining more of this in the future!

What's coming next

Of course we haven't forgotten our main focus for Wavemakers which is to help SMEs improve their digital marketing strategies so we are having a course on the following topics in November and December before we wrap up the year. Yay! You can sign up on the links below and be sure to be quick as spaces are limited!

SIGN UP > 18 November, 2016 - Digital Marketing Workshop: Finding & Engaging with Your Target Market

SIGN UP > 23 November, 2016 - Digital Marketing Workshop: Finding & Engaging with Your Target Market

SIGN UP > 24 November, 2016 - Social Media Marketing: Which Platform Works Best for Your Business?

SIGN UP > 1 December, 2016 - Gamification for Your Business

Looking forward to having you join us! :) Get updates on our Facebook.

Why Should You Care about SEO Tactics for Social Media? By Wave Makers

Why Should You Care about SEO Tactics for Social Media?

Ask yourself, how much time do you spend on social media every day? When you think about your answer, start thinking about the role of social media and how it has affected our behaviour on the internet. There’s definitely a change in way people search for information on the web.

Google is no longer the king of it all because it does not have the capacity to index every single page on the web. As social media users, we have found a new avenue to search for things and that would be the alternative search boxes we see on social media channels. The popular search box is no longer limited to Google. People are more likely to type a question directly onto the search box linked to any social media app that they are using in the moment versus deliberately going their way out to click and open a new tab of a search engine landing page.

This is mostly true when searching for information such as magazines we follow or maps of restaurant locations or official brand pages. People are interested in real live and timely content, so they’ll resort to social media channels and expect updated content versus say visiting an official business site or blog. Regardless of what industry you are in, people are using social media as another point of validation for companies in terms of success, popularity and engagement. It’s a form of trust and expectation we have learned to adapt to since social media came into our lives.

You want to be findable on search engines but it’s time to go beyond that and think about how you want to be found on social media because that is the platforms where a lot of people hang out and spend time on the web. Here are 5 things you can do today to make yourself more discoverable on social media:

  • Do your homework and get to know your main keywords

If you want to shoot an arrow blindfolded, the least you could do is study the technique to do it before you aim. There are so many available tools online (ask us!) that are easily accessible and free to use. It’s not rocket science and you don’t need to be a tech whiz to find out your primary keywords. Start off by identifying at least 10 keywords that you think is relevant to your business and that you know will resonate with what people are looking for. Be sure to take advantage of these keywords and use them as weapons to optimize your posts.

  • Be mindful when using hashtags in your posts

The much debated question we all ponder about, are hashtags relevant? Yes and no, yes if you have done your keyword research and know the main words that determines what your business about and how it relates to what people search for. No, if you’re regurgitating words that you assume would matter to them, almost like spamming. Don’t overdo it and flood your posts with hashtags, they are made for digital algorithms to make sense of, not humans. So in the human eye, it will only look like a big mess of gibberish letters. You can either placed the hashtags at the bottom of your post (for Facebook) or create a comment under your post (for Instagram) and place your hashtags there. So think before you post, what does your business offer and how would people find you?

  • Always research, observe trends and find out what people are talking about

Read reviews and comments, these are valuable materials that will help with your content direction. Take it as an advantage, shift your mind to see social media as an ongoing experiment for your business. People are already active on social media and they are constantly giving out free information to what they are all about, from what are they thinking to feeling to what they like and do not like. It’s the best way to survey your customers and find out how you can create products, services or content that are relevant to strategize how you can grab their attention and trigger their emotions. Besides, haven’t you heard that social sharing is the new link building?

  • Get your social media settings right

Most business owners know that social media is important and they create accounts without knowing how to set it up properly. It’s redundant to have a social media account that has nothing to do with your brand name. For example, if you have a facebook account for your business, what is the link that lead users to your Facebook page? Does it spell out your brand name or is it just a bunch of letters and numbers merged together? If you can’t understand the links, the search engines would properly be on the same page as you. Get smart with social media features by reading more about their constant updates or by speaking to your marketing guru or IT expert. Unfortunately social media is not a magic carpet that will take off on it’s own will and create magic. It’s up to you to create the right foundation and set a direction to make sure the algorithms will be able to digest what your social media page is all about and reach an audience who are relevant to your cause.

Social media is challenging the role of SEO, the focus has shifted beyond page rankings and we now need to consider about relevance. While SEO is still valuable to make sure search engines can digest your site, you can achieve greater results by getting the technicalities right and merging these tactics with content marketing. Having a human friendly approach to SEO will result to a more sustainable outcome in the long run for your online presence and by combining the mega forces of content marketing, social media and SEO, you’ll be able to improve your organic growth.

Questions? Thoughts? Ideas? We would LOVE to hear from you! Please leave your comments below or get in touch at: training dot wavemakers at gmail dot com.

The Keys to Writing Great Content

If I had a dollar for every time someone asked me how to write or what to post, I'd be rolling in $$$ by now! Yes, I'm a writer by profession but as many others will tell you, it's rare for a great article to flow perfectly and effortlessly. It takes time to think, research, draft and edit. So I feel you when you say that it isn't easy to constantly produce great, engaging content (believe me, I know). But in the context to social media, this isn't necessarily the case. The world is waiting to consume your content, and they're ready for it now. Like, right NOW.

So I'm going give you my tips for writing great, effective content. Because as you know, the right content will increase your visibility and reach, but the wrong ones can do the exact opposite — it can make your brand more and more irrelevant, eventually leading your audience to react to your posts in a less-than-fond manner.

Here are, in my opinion, the 3 key things to good content (these are especially true when it comes to social media):

#1 Knowledge

Making your content effective means creating something that’s relevant and engaging. It boils down to understanding your audience, so you can create content that resonates with them. Do they care about the environment? Are they health conscious? What do they like to consume on social media? This knowledge leads you to be able to produce content that will reach them because it's relevant to their interests.

#2 Purpose

What's your point, really? I know this seems like a no-brainer but you'd be surprised at how easy it is to lose sight of this when you're focused on being creative (or witty, or spunky). Keep the purpose of your content clear, and visible; write your purpose and point down first so you don't lost sight of these, before adding all the fluff and personality. Also, make sure that the fluff doesn't overshadow the purpose — also.

#3 Personality

Speaking of personality, if you've been posting on social media for some time, you would have developed a brand voice and tone. What's your brand personality like and how has it been translating in your content? Are you coming off authoritative instead of a friend sharing information? You can even ask your audience how you sound to them when they are reading your content. Does it tally with how you want to come across? If you're feeling overwhelmed, list down your brand's personality traits and make it visible so that when you're creating content, it acts as a guideline.

So there you have it folks, a brief summary of some key things to note when it comes to creating content on social media. Having an in-depth knowledge of your target audience, knowing your purpose on social media and the purpose of each post, and embodying your brand personality will build a strong voice and presence. It's so much easier to do when you have a clear goal in mind, and have a good grasp of how you want to come across.

Keen to learn more? Get in touch with us or email us at training.wavemakers [at]!

The Different Types of Content Marketing for Your Business

Content marketing is nothing new. By definition it is a strategic marketing approach (online and offline) aimed to create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

The visual below represents the process in how a consumer/buyer would make his/her decision based on the content he/she absorbs. There are various stages that he/she will go through that will ultimately head towards a call to action. So as a business it is your job to shape what it is you want your consumer to do before you decide to create compelling content. You could choose to combine various call to actions into one format but bare in mind that it is clear and concise so that the buyer recognises that it is relevant for them.

Stages of Content Marketing by Wavemakers (1)For example, let's imagine you as the team at Apple were considering to get a buyer to be aware of the latest iPhone. You could create a stylish video ad on Youtube that shows the latest iPhone being used by some cool celebrity and combine it with create a press release showcasing your CEO introducing its new features. That may spark Awareness of Need to some but will it lead to Purchase and Loyalty? Perhaps not for a Samsung user.  Sure, you could already send out Email Newsletters and Social Media posts to your Loyal fans but what if we wanted to start getting a Samsung user to do an Analysis and Comparison on the iPhone to entice them into buying the product? Could we release a comparison table of both products side by side to show the differences of features? Or perhaps allow a physical demo on the phone to give them a feel since they already own a Samsung? The ideas are endless. And these examples given are ultimately content marketing formats that every business could use and add into their marketing mix.

But to nail that marketing mix we need to understand what kind of buyers exist out there. Are they analytical? are they status conscious? are they artistic? These questions may sound general but the more details we have on our buyer the easier it gets for us to decide the best medium to use to distribute the content you created as well as how to shape your content to your target market and what will be the most creative way to present it to them. With that in mind your content marketing strategy will definitely be a lot clearer too!

Are you having trouble defining your market? Our upcoming Overview course will give you a better idea on how to define your buyer to create the best content for them. Sign up for our June series now! 

How do Search Engines Work?

How Do Search Engines Work?

The internet has changed the way we live our lives. These days we rely so much on the internet to search for an answer to every question we have. From search engines like Google, Yahoo and Bing, we have different search engine providers that function differently based on their respective algorithms. Have you ever thought about how do search engines work?

Search engines have 3 main purposes and it starts off with crawling the web to discover content followed by indexing, analyzing and organizing content into databases and finally, retrieving and ranking relevant results based on a search query. If all this sounds a little bit too technical for you, here's a quick anatomy to make sense of it all:


How Search Engines Work by WaveMakers


Understanding the anatomy of search engines will make you think about the role of SEO and how it can enhance your presence in the online world. Why do you need to care about Search Engine Optimization (SEO) tactics and develop strategies that work for your business? It's all about making sure these spiders will not only crawl your web page but also analyze and rank your business as relevant results to its target audience and in a long run, create potential leads. As Georg Christoph Lichtenberg once said, 'One's first step in wisdom is to question everything - and one's last is to come to terms with everything'. If you want to stay on top of the game in the internet world, it's important to learn the way it functions.

5 Amazing (and FREE) Tools You Need For Social Media

If you're a start up or a small business owner, then you'll agree with me that there are three very important things to note when running a business; the first is that every penny counts, the second is that every penny counts and the third, well if you guessed that it's "every penny counts", then you'd be right!

Thankfully in this day and age, it's possible to get things done well without racking up the bills. Gone are the days you need to pore over "Website Building For Dummies" (man, and those books weren't exactly light reads!) or go to HTML classes. Now, there are plenty of amazing apps and sites to help even the least tech savvy person make their website, blog and social media outlets look great and professional — all for free. In no particular order, here are some of our favourite free sites and apps that are super easy to use whether you are an entrepreneur, social media manager or just someone who wants to unleash their inner creative genius.

Pssst: You may want to save this page for easy reference.

1. Unsplash

When it comes to beautiful photos that's also been beautifully edited, nothing does it better for us than Unsplash. Images are clearly shot by photography enthusiasts because they're just. So. Darn. Beautiful. All of them. You won't have to bother with editing any of it. All photos are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including for commercial purposes, without asking permission from or providing attribution.

2. Pixabay

Thousands upon thousands of high res images and vectors to search and sift through. For so many content creators we know, Pixabay has been an indispensable tool — whether you're looking for a picture of, say, carrots (in a basket, on a chopping board or plate?), or historical buildings, you'll most likely to find it here. Copy, edit and use the images to your liking without worrying about copyrights and attributions. Unless it's stated that the image you've selected is protected by trademark, you're good to go!

3. PicMonkey

Forget spending hours watching YouTube tutorials to learn how to edit pictures using Photoshop (trust us). PicMonkey lets you edit colours, remove blemishes, crop, make collages and put text into your images — which are core needs for your social media outlets. Must we mention that it's super easy to use, even a monkey could do it?

4. Canva

If you're like yours truly and visualise ideas and designs knowing exactly how you want them to look, then you'll love Canva. Whether you're designing flyers for your restaurant's new menu or a simple Facebook cover image, there are millions of stock images and vectors, filter and textures, shapes and fonts to choose from to personalise your design. Prepare to unleash your inner graphic designer.

5. Photogramio

Another favourite photo editor site, Photogramio allows you to resize and brighten images, get rid of red eyes, blemishes and wrinkles (what else do you need to edit them selfies?). Plus, it has many filters so you can create moods with them just the way you do on Instagram.

Do you have a favourite app or to share? We'd love to know!

Top 3 Things to Consider Before Collaborating with a Social Media "Influencer"

In this day and age, it seems like everyone needs to have a social media page for their business. From someone who sells cleaning supplies to your typical fashion brand to even a financial planning company - they all have it and assume that there will be an instant ROI from using social media.

Yes, this may especially be achievable when you know how to play with ads, create viral content and can churn out good copy with call to actions that ultimately lead users to your landing page. And sure, we could choose to talk about good strategies and tracking analytics but I will choose to save those topics for another time. Today, let's talk about what those good ol' "influencers" can do and how they can bring you your return of investment.

Following my previous article about Brands vs. Instagrammers, how does one pick the right influencer on social media? Here are 3 key things to ask them before you engage with their community:

1. Are they creative with their content?

Think of it this way - the influencer is like an art curator and he/she is about to agree to display your product in their gallery. Now the question is, how will they display your product? Will there be more than one photo? Will they make a special video? How will they share the information with their audience about your product? Do you believe their communication style suits your product? Do they fit your buyer's persona? Never mind the number of followers (or likes) they have do they actually have a creative edge to the way they share their content? Remember, an influencer is not only a model. They should be your brand ambassador and are genuinely enthusiastic in talking about your product. And if they are not inserting personality into it, you might want to reconsider engaging with them.

2. Are they very responsive to you and their community?

The first point of contact with an influencer is usually sending out an email /DM introducing your brand and how you believe they are the right fit and that you would like to collaborate with them. It could also go the other way round where they contact you and that makes your job a little easier but you're going to want to ask them point number 3 (which I will elaborate further below). But the point here is that once they respond, don't be afraid to ask them questions like, what product(s) are they planning to engage in? What do their audience usually enjoy commenting about on their page? Who are their general audience? Would they be open to holding a contest once they provided a review? You have the right to ask these questions as it will determine whether they will bring you back any ROI. If they refuse to answer these questions then you know that they are probably not as legit as they seem or prefer to be paid in cash than in products.

3. Do they have statistics to share?

Now this is key. If an influencer is open to share their stats then you got yourself a keeper. It means that he or she is serious about providing value to your business and isn't afraid to prove their worth. Of course for some of the bigger ones its easy to know that they have traction (by looking at their comments, followers, and likes ratio) but there are currently so many more out there who claim they have the audience but when you send them a product receive barely any growth for your social media page let alone enquiry. Now isn't that fishy? Trust me, people go through extreme lengths to get freebies. And as a startup or SME with minimal budget, we've got to invest in the ones that are willing to be as transparent as possible. So go for those who don't mind sharing their social media stats - female to male audience ratio, location of audience, traffic they have brought to other brands they have worked with, audiences responses to their giveaways etc. These will allow you to decide on whether they are worth working with.

While these are only 3 key things that I've highlighted, there are certainly many more considerations to look at when engaging with an influencer so if you have other notes, be social and share them in the comments section below!

*This article originally appeared on Nadzirah Hashim’s Linkedin Profile.