We’re back again with the second part of our influencers blog series! This time, we’re going to share insights on the top 100 searched influencers in Indonesia. If you haven’t read about our top 100 searched influencers in Malaysia, read it here.

To recap the definition, influencer marketing is a strategy used by marketers to engage with individuals (who typically have a high level of influence on their own social media channels) to promote a message or product to their target audience. Before social media channels were popular, influencers were usually writing long-form content about products via their blog. Today, influencer marketing has evolved to multiple channels with niche audiences. This ultimately means that knowing how to select your audience is key – especially if you intend on marketing new products into new markets.

In Indonesia, a report done by AnyMindGroup concluded that Indonesian consumers are more familiar with online transactions. In fact, 88% of internet users make purchases online and 93% search online before making a purchase with categories that varied from traveling, fashion, beauty, electronics, etc. This opens up opportunities for brands and influencers to work together and bring consumers in by influencing them through social media and making a purchase through e-commerce.

In fact, a survey by Rakuten Insight in October 2020 on social media influencers showed that around 55% of Indonesian respondents said things recommended by influencers on YouTube are the ones they would buy. According to the same survey, the majority of Indonesian respondents follow at least one social media influencer.

Now that we know how influencers play a role in people’s buying decisions, let’s see who are the top 100 most searched Instagram in Indonesia!

  1. Amanda Manopo
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    A post shared by @amandamanopo

  2. Jokowi
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    A post shared by Joko Widodo (@jokowi)

  3. Nissa Sabyan
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    A post shared by @nissa_sabyan

  4. Seon Ho

  5. Mia Khalifa
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    A post shared by Mia K. (@miakhalifa)

  6. Rachel Vennya


  7. SUGA BTS (August D)


  8. Ramadhania Bakrie

  9. Jennie Ruby Jane
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    A post shared by J (@jennierubyjane)

  10. Rizky Nazar

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    A post shared by Rizky Nazar (@rizkynazar20)


  11. Lesty Kejora

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    A post shared by Lestikejora (@lestykejora)


  12. Gisella Anastasia


  13. Shin Hye Park


  14. Ariel Tatum

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    A post shared by Ariel Tatum (@arieltatum)


  15. Zayn Malik

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    A post shared by Zayn Malik (@zayn)


  16. Rizky Billar


  17. Jaemin

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    A post shared by JAEMIN (@na.jaemin0813)

  18. Aurel Hermansyah


  19. Atta Halilintar


  20. Maria Vania

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    A post shared by MV (@maria_vaniaa)


  21. Ariana Grande


  22. Taeyong (NCT)

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    A post shared by TAEYONG 태용 (@taeoxo_nct)


  23. Elkan Baggott


  24. Irene (Red Velvet)

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    A post shared by IRENE (@renebaebae)

  25. Stefan William

  26. Prilly Latuconsina

  27. Syifa Hadju


  28. Dua Lipa

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    A post shared by DUA LIPA (@dualipa)


  29. Sehun

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    A post shared by SEHUN (@oohsehun)


  30. Kevin Sanjaya


  31. Maudy Ayunda

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    A post shared by Maudy Ayunda (@maudyayunda)


  32. Justin Bieber


  33. BaekHyun

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    A post shared by BaekHyun. (@baekhyunee_exo)


  34. Olivia Rodrigo


  35. ANDA

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    A post shared by Anda🎈 (@anda_kiss)


  36. ROSE (Blackpink)

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    A post shared by ROSÉ (@roses_are_rosie)


  37. Marc Marquez


  38. Raffi Ahmad & Nagita Slavina


  39. Kendall Jenner

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    A post shared by Kendall (@kendalljenner)


  40. WINWIN (WayV)

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    A post shared by WINWIN (@wwiinn_7)


  41. Rhoma Irama


  42. Jonatan Christie


  43. Gigi Hadid

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    A post shared by Gigi Hadid (@gigihadid)


  44. Selena Gomez

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    A post shared by Selena Gomez (@selenagomez)


  45. Nikita Mirzani

  46. Denny Siregar


  47. Dinar Candy

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    A post shared by Dinar Candy (@dinar_candy)

  48. Kimi Hime


  49. Alwi Assegaf


  50. Taylor Swift

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    A post shared by Taylor Swift (@taylorswift)


  51. Lisa (Blackpink)

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    A post shared by LISA (@lalalalisa_m)


  52. Ariel (Noah)

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    A post shared by Ariel (@arielnoah)


  53. Gal Gadot

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    A post shared by Gal Gadot (@gal_gadot)


  54. Citra Kirana

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    A post shared by Deyn Scarf (@deynscarf)


  55. Kim Bum


  56. Jessica Iskandar


  57. Tiara Andini

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    A post shared by TIARA (@tiaraandini)


  58. Jessica Mila


  59. Baim Wong

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    A post shared by Baim Wong (@baimwong)


  60. Ashanty

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    A post shared by Ashanty (@ashanty_ash)


  61. Jackson Wang


  62. Aldi Taher


  63. Cinta Laura


  64. Anies Baswedan


  65. Enzy Storia


  66. Luna Maya

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    A post shared by Luna Maya (@lunamaya)


  67. Niki Zefanya

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    A post shared by NIKI (@nikizefanya)


  68. SUHO

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    A post shared by SUHO (@kimjuncotton)


  69. Hoyeon

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    A post shared by Hoyeon (@hoooooyeony)


  70. Gofar Hilman

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    A post shared by Gofar Hilman (@pergijauh)


  71. YERI

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    A post shared by Yeri (@yerimiese)


  72. Zendaya

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    A post shared by Zendaya (@zendaya)

  73. Krisdayanti Lemos


  74. Kim Mingyu

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    A post shared by 김민규 (@min9yu_k)


  75. Alexandra Daddario


  76. Bunga Citra Lestari (BCL)


  77. Vanessa Angel


  78. Iqbal Ramadhan

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    A post shared by iqbaal ramadhan (@iqbaal.e)


  79. Ragil Mahardika


  80. Lyodra


  81. Cut Syifa

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    A post shared by Cut Syifa H (@cutsyifaa)


  82. Putri Marino

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    A post shared by Putri Marino (@putrimarino)


  83. Aqeela Aza Calista


  84. Shandy Aulia

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    A post shared by Shandy Aulia (@shandyaulia)


  85. JISOO (Blackpink)

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    A post shared by JISOO🤍 (@sooyaaa__)


  86. Seulgi

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    A post shared by 슬기 Seulgi (@hi_sseulgi)

  87. Eva Elfie

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    A post shared by Eva Elfie (@theevaelfie)


  88. Zoe Abbas Jackson


  89. Zara Adhisty

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    A post shared by Adhisty Zara (@zaraadhsty)


  90. Larissa Chou

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    A post shared by Larissa Chou (@larissachou)


  91. Pamungkas

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    A post shared by Pamungkas (@pamunqkas)


  92. Awkarin

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    A post shared by Karin Novilda (@awkarin)


  93. Keisha Alvaro


  94. Anneth Delliecia


  95. Wika Salim

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    A post shared by Wika Salim (@wikasalim)


  96. Doyoung (NCT)

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    A post shared by Doyoung (@do0_nct)


  97. Fabio Quartararo


  98. Nadeo Argawinata


  99. Ivan Gunawan


  100. Junior Roberts


That’s all – the top 100 most searched Instagram influencers in Indonesia. Hopefully you can take note of different influencers and the campaign opportunities with them. If you’re unsure about this, worry not! You can contact us for further information.