Here at Wavemakers – we often get asked “Is influencer marketing worth adding into your marketing mix?”
In a nutshell, yes.
In fact, according to 2022’s Influencer Marketing Benchmark Report from Influencer Marketing Hub, the industry is set to grow to $16.4B this year as 68% of marketers plan to increase their marketing budget towards influencer marketing. As marketers become more savvy at building their niche audience in platforms like Tik Tok (mainly for Gen Zs) and Instagram (mainly for Millennials), it’s safe to say that social proof is here to stay.
At its most traditional sense, influencer marketing simply shows that people will always trust products and services that are endorsed by others and with investments in micro influencers considered to be cost-effective, putting aside a portion of your annual marketing budget to engage with influencers in a campaign is definitely a good idea.
However when it comes to influencers, not all countries like the same people (truth!).
A good formula to effectively curate your influencers list is to take culture, language and interests into account and combine it with data that indicates the influencer has clout in the country. And the best way to measure clout, is to find out which influencer is highly searched on the internet of that country.
In this blog post series, we’ll be sharing the top 100 searched Instagram influencers in Malaysia so you can get a sense of who Malaysians like to search for on the internet and visit their Instagram profile. Find out if any of your favorites made it into the list!
1.Mia Khalifa
2. Neelofa
3. Lana Rhoades
4. Siti Sarah
5. Cardi B
6. Lisa
7. Billie Eilish
8. Ariana Grande
9. Janna Nick
10. Lee Zii Jia
11. Ebit Lew
12. Selena Gomez
13. Eva Elfie
14. Fasha Sandha
15. Zizi Kirana
16. Kim Kardashian
17. Gal Gadot
18. Mira Filzah
19. Gigi Hadid
20. Jennie
21. Hoyeon Jung
22. Nora Danish
23. Kendall Jenner
24. Zayn Malik
25. Alexandra Daddario
26. Bella Poarch
27. Bella Hadid
28. Jackson Wang
29. Bunga
30. Gisella Anastasia
31. Farah Ann
32. Gatita Yan
33. Hanis Zalikha
34. Nabila Razali
35. Intan Ladyana
36. Daiyan Trisha
37. Millie Bobby Brown
38. Jennifer Aniston
39. BaekHyun
40. Madison Beer
41. Welson Sim
42. Niezam Zaidi
43. Intan Najuwa
44. Thia Azman
45. Jennifer Lopez
46. Remy Ishak
47. Goh Liu Ying
48. Nur Fazura
49. G-Dragon
50. Dolla
51. Irene
52. Sweet Qismina
53. Alicia Amin
54. Nur Sajat
55. Sehun
56. JaeHyun
57. Emily Willis
58. Eiza Gonzalez
59. Jaemin
60. Yoona
61. Dhabitah Sabri
62. Azira Shafinaz
63. Sasha Grey
64. Haris Ismail
65. Iman Alyssa
66. Elizabeth Tan
67. Oli London
68. Aryan Khan
69. Nia Ramadhania Bakrie
70. Kajol
71. Pokimane
72. Hailey Bieber
73. Tom Daley
74. Emma Maembong
75. Monica Bellucci
76. Lily Collins
77. Siti Saleha
78. Aedy Ashraf
79. Nick Jonas
80. Izara Aishah
81. Isabela Moner
82. Sunny Leone
83. Fattah Amin
84. Diana Danielle
85. Katy Perry
86. Kourtney Kardashian
87. Hailee Steinfeld
88. Lisa Surihani
89. Bella Thorne
90. Engku Emran
91. MK K-CLIQUE
92. T.O.P
93. Zahirah Macwilson
94. Jeon Somi
95. Shuib Sepahtu
96. Vanessa Angel
97. Rita Rudaini
98. Fara Salleh
99. Eyka Farhana
100. Hwasa
As the industry continues to grow, social media creators will become more valuable and marketers should continue keeping them in their marketing mix. To ensure maximum ROI, businesses should carefully consider which influencers to engage in per social media platform. Using our sophisticated tech stack – we can help you discover your next influencer – contact us.
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