How Transparent Should Business Be With Their Struggles?

Is there a downside or repercussion to being transparent as a business? If yes, how to communicate it with your…


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The Rise of Fitness and Wellness

These days, mental health is a discourse of empowerment. There are significant changes in the fitness and wellness…


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How to Safeguard Your Brand in the Era of #Cancelled Culture.

Social media is so rampant since COVID-19. People are more active online and engaged. This is why you need to be aware…


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How to Use Data to Drive Content Strategy? | Podcast S02E05

Data is gold. And when it comes to creating a content strategy, you're better off building a foundation that allows you…


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Google Hotel Ads: The Future of SEM for Hotel Brands

Google Hotel Ads are the future of paid search engine marketing for hoteliers. With its capability of giving travelers…


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How to Effectively Run Facebook’s Hotel Ad’s Campaign

Facebook has a goldmine of data, in which hotel brands can use to target new customers from all over the world. With…


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Using Cognitive Dissonance to Compete with Bigger Brands | Podcast S02E02

Ever felt guilty for purchasing an expensive pair of shoes only to be able to justify it later that at least you're…


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How Facebook Hotel Ad’s Work

Travelers spend 5x more time on Facebook than on travel-related apps, sites, and searches. This level of exposure…


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Picking the right influencer, Instagrammer vs Youtuber | Podcast S01E06

Whose a better influencer for your business? Instagrammer or Youtuber? On this episode, #WeAreWavemakers hosts Nadzirah…


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How to deal with influencer frauds? | Podcast S01E03

It is difficult to determine who's a good or bad influencer! Everyone wants to have the right influencer for their…


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