Top 3 Things to Consider Before Collaborating with a Social Media "Influencer"

In this day and age, it seems like everyone needs to have a social media page for their business. From someone who sells cleaning supplies to your typical fashion brand to even a financial planning company - they all have it and assume that there will be an instant ROI from using social media.

Yes, this may especially be achievable when you know how to play with ads, create viral content and can churn out good copy with call to actions that ultimately lead users to your landing page. And sure, we could choose to talk about good strategies and tracking analytics but I will choose to save those topics for another time. Today, let's talk about what those good ol' "influencers" can do and how they can bring you your return of investment.

Following my previous article about Brands vs. Instagrammers, how does one pick the right influencer on social media? Here are 3 key things to ask them before you engage with their community:

1. Are they creative with their content?

Think of it this way - the influencer is like an art curator and he/she is about to agree to display your product in their gallery. Now the question is, how will they display your product? Will there be more than one photo? Will they make a special video? How will they share the information with their audience about your product? Do you believe their communication style suits your product? Do they fit your buyer's persona? Never mind the number of followers (or likes) they have do they actually have a creative edge to the way they share their content? Remember, an influencer is not only a model. They should be your brand ambassador and are genuinely enthusiastic in talking about your product. And if they are not inserting personality into it, you might want to reconsider engaging with them.

2. Are they very responsive to you and their community?

The first point of contact with an influencer is usually sending out an email /DM introducing your brand and how you believe they are the right fit and that you would like to collaborate with them. It could also go the other way round where they contact you and that makes your job a little easier but you're going to want to ask them point number 3 (which I will elaborate further below). But the point here is that once they respond, don't be afraid to ask them questions like, what product(s) are they planning to engage in? What do their audience usually enjoy commenting about on their page? Who are their general audience? Would they be open to holding a contest once they provided a review? You have the right to ask these questions as it will determine whether they will bring you back any ROI. If they refuse to answer these questions then you know that they are probably not as legit as they seem or prefer to be paid in cash than in products.

3. Do they have statistics to share?

Now this is key. If an influencer is open to share their stats then you got yourself a keeper. It means that he or she is serious about providing value to your business and isn't afraid to prove their worth. Of course for some of the bigger ones its easy to know that they have traction (by looking at their comments, followers, and likes ratio) but there are currently so many more out there who claim they have the audience but when you send them a product receive barely any growth for your social media page let alone enquiry. Now isn't that fishy? Trust me, people go through extreme lengths to get freebies. And as a startup or SME with minimal budget, we've got to invest in the ones that are willing to be as transparent as possible. So go for those who don't mind sharing their social media stats - female to male audience ratio, location of audience, traffic they have brought to other brands they have worked with, audiences responses to their giveaways etc. These will allow you to decide on whether they are worth working with.

While these are only 3 key things that I've highlighted, there are certainly many more considerations to look at when engaging with an influencer so if you have other notes, be social and share them in the comments section below!

*This article originally appeared on Nadzirah Hashim’s Linkedin Profile. 


upcoming workshops

Upcoming Wavemakers Courses - May 2016

Hey Wavemakers!

It was just over a month ago that we had our pilot event and we have to say it was awesome! We are super happy with the feedback given and took every insight from our attendees to improve to and create courses that YOU need.

With that, we would like to extend an invitation for you to join us for next series happening on the dates below!

Online Marketing - Finding and Engaging with Your Target Market

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Date: May 10th 2016
Time: 10am - 2.30pm (includes lunch break)
Location: APW Bangsar
Level: Introductory
Early Bird Price: RM400 per person (by April 30th)
Normal price: RM500
Max capacity: 12 pax

SIGN UP NOW

This information packed course will provide you with a 360 degree outlook on:

  1. Identifying and defining your target market
  2. Identifying your competitors online and understanding your edge
  3. Creating an online marketing strategy
  4. Creating content that will resonate with your target market
  5. Finding your brand's social media voice
  6. The know hows of tracking your social media campaigns
  7. Easy-to-use tools to optimise and analyse your online marketing strategy

If this sounds like just what your brand needs, sign up here and we will send you further details on how to proceed. Those coming with a business partner/colleague will get their ticket at 30% off!

Social Media - Finding the Right Voice for your Brand

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Date: May 10th 2016
Time: 2.30pm - 4.30pm (includes tea break)
Location: APW Bangsar
Early Bird Price: RM300 per person (by April 30th)
Normal price: RM400
Max capacity: 12 pax
Course level: Intermediate

SIGN UP NOW

Out of all the elements of online communication, finding your brand's social media voice may be one that is most overlooked. It has little to do with analytics and how 'on point' your graphics look, but has everything to do with how the messages resonate with your audience. This course will strike all the right online marketing chords - and show you the different ways you can talk to your audience that is consistent with your brand values and brand persona. After all, it's not what you say, but how you say it.

Keywords Online - Why it Matters for your Business

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Date: May 11th 2016
Time: 10am - 1pm (includes lunch break)
Location: APW Bangsar
Early Bird Price: RM300 per person (by April 30th)
Normal price: RM400
Max capacity: 12 pax
Course level: Intermediate

SIGN UP NOW

Want to improve your online visibility? Get to know good practices and tools to make your website, blog and social media channels more relevant and findable for your target audience. You will learn easy ways to optimize your page rankings and make your site search engine friendly. With Search Engine Optimization (SEO) being fundamental in this day and age, we’ll help you understand the importance of keywords to boost your online presence because it’s a long term investment that can lead to opportunities. We’ll walk you through context demos, hands-on practices and group evaluations to make sense of everything. Believe it or not, you don’t need to be a computer expert or require technical knowledge to achieve immediate results!

Facebook & Instagram - How to measure your Return of Investment

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Date: May 11th 2016
Time: 2pm - 5pm (includes tea break)
Location: APW Bangsar
Early Bird Price: RM300 per person (by April 30th)
Normal price: RM400
Max capacity: 12 pax
Course level: Intermediate

SIGN UP NOW

So you’ve hired a social media manager to run your Instagram and Facebook. Have they revealed how their work will bring you a return of investment? Did you know there are other ways to look at return of investments aside from likes and followers? Yes! And we are going to teach you how to measure it. In this course, you will learn the math behind measuring your social media impact and whether or not you are on the right track. We will teach you the key metrics that every business should learn in order to validate their return of investment.

Not sure which courses are for you? Kindly contact us here and we will assist you! Looking forward to have you join us!

*Subject to response each course will require a minimum of 5 attendees in order for courses to be conducted.


Crafting Your Compelling Story and Making It Marketable

All brands are community builders. Behind each and every brand are individuals who believe and identify with the brands – alas, that’s the whole idea behind anything you’d want to put a sign up for, isn’t it? Without delving into the nitty gritty of brand building, lets just take a look at the base of all brands, where it’s all about making impressions.

Much like meeting someone for the very first time, we would take in their appearance, assess the firmness of their handshake, judge their tone of voice and message (hostile, serious or friendly?) before concluding whether that person is worth spending our time of day on. All of that happens during the first minute of meeting someone, so making a good impression upon introduction is everything.

As Seth Godin said, “Marketing is no longer about the stuff you make, but about the stories you tell”. So if you’re trying to craft a story about your business that will resonate with your audience but have no idea how to do it, here are some tips that will hopefully steer you in the right direction.

  1. It’s Not You, It’s Me

Yes, the page is about you, but chances are, your audience is more concerned about their problems than they are with yours. So rope them in by relating to a general problem, emotion or ideal.

  1. Hook ‘em

Have you ever told someone a story and looked forward an interesting part, at which point you would pause for effect? That’s the part your audience wants you to get to. Sometimes the hook is unclear because your journey has been so interesting (to you), so you’ll need to ask yourself:

a. Where’s the dramatic turning point?

b. What’s so different about you and your business?

  1. Rhyme and Reason

Let’s first admit why we all started our businesses: we need to make money. But there’s no need to say it, because that’s everyone’s reason (plus, it sounds selfish to any ear). So answer us this: what’s the difference you want to make? Point out the problems you came across and make is as compelling and as relatable as possible, and your way of solving those problems.

  1. Show Stopping

No one likes a show off. We’re not saying that you shouldn’t highlight your triumphs, because those are important to convey so as to plant the seed of confidence in your audience – but don’t be afraid to highlight failures as well. After all, we’re human and mistakes are what ultimately pushes us all to learn and be better.

  1. Eye See You

Wait before you hit that publish button. It’s super easy to overlook a mistake when you’ve been staring at the same written document for hours on end. So it’s always best to let it rest and come back to review it – or better yet, have others read what you’ve written and see if there’s anything that needs to be cut out, added or corrected.

 

 


Your brand needs to be on the same wavelength as your target audience

We provide training and consultation in marketing communications that will turn your customers into your friends


instagram street art

Brands Vs. Instagrammers from a Social Media Consultant perspective

*This article originally appeared on Nadzirah Hashim's Linkedin Profile.

For all you social media enthusiasts, I invite you to give your thoughts on this article.

But in case you have no time, in a nutshell the article is about this famous Instagram girl who rants about how she will quit social media because her life on Instagram is fake that in the end she has no money and she’s actually depressed so don’t believe all the photos you see as they were all edited. It’s nothing new but I felt I needed to address it.

Here's a few lessons I can reflect from this article I read.

1. Instagrammers need to stop endorsing products they don't have an opinion on. If you think brands are forcing you to change how you should post content then create a clause that says you have the right to give creative input to your content. Remember, it's your account and you have the right!

2. Also, while you're at it, please WRITE more content. Taking a photo of the product and tagging doesn't give an in depth knowledge of how you actually feel about it - which is why I always favor Instagrammers who have Blogs and are willing to share their thoughts on how they feel about the product given. If you have no thoughts, then I suggest you start using your brain more or change career.

3. Brands need to stop using the NUMBERS as a benchmark. 500,000 followers doesn't necessarily equal to conversions. How are the comments ratio? Are the commenters from the target market you seek? Choose an ambassador that engages their community. Choose an ambassador who cares to share the ups and downs of life and is willing to tell you what they think of your product. Why would you engage in "real" people otherwise? You need to know the quality of your product from a truthful perspective so you can improve.

4. Instagrammers, take note. BE REAL. We are all imperfect and its ok to show people our shitty hair days, awkward poses, silly faces and all that. In fact, if you're going to take a selfie, do it just once and be happy with that momentary look you gave cos it's how you truly felt at that second. Don't delete it. Who cares if it wasn't right the first time? And by the way, the numbers don't matter. It's your personal sharing space and the ones who truly care will respond.

5. And really, Brands need to understand that social media is not directly about selling products. It's about finding the target market you want and getting them to interact with your product through articles, visuals and media that you have created or found. If your target market is not responding, then figure out why. That way you won't waste your money targeting those who shamelessly ask for freebies and give no value (aside from giving a photo) to your brand.

6. Overall, its not social media that got this girl miserable. It’s this “perfection” mindset that is creating the depression and loneliness that we can all easily get sucked into. And while I do understand that we should not be glued to our gadgets, brands need to sell their products too. But if both ends of the spectrum can understand that its ok to be imperfect, (that Instagrammers can show their real self and brands should strive to improve on a genuine content marketing strategy) we will create a synergy that is beneficial for both ends. Both sides need to understand life is a working progress - and that happiness comes from embracing ourselves for all that we are. Choose imperfection - because really thats what makes life!

These are just my thoughts. Thanks for reading. Looking forward to hearing what you think. :)